Juan Teppa — GenAI Strategist & Creative Director

Senior Creative &
GenAI Strategist

Human taste. Technology second.

Juan Teppa — Founder of AItelier. 20 years leading multidisciplinary creative initiatives for global brands. Specializing in AI adoption, digital transformation, and brand storytelling where originality still wins.

01 — Agentic Build

AItelier 2.0
The Antigravity Vibecoding Experiment

Rebuilt from scratch using Google's Antigravity. Vibecoding as a systems-thinking practice, designing rules, and agentic workflows to clarify intent before execution.

Vibecoding Google Antigravity Agentic Workflows Systems Thinking

02 — Generative Film

The Last Apple
(La Última Manzana)

A generative short film exploring loss, resistance, and Palestine. An exercise in using AI not as a tool for division or manipulation, but as an instrument for activism rooted in humanity.

Generative AI RunwayML Short Film Narrative

03 — Generative Film

Organic Fear

A generative AI short film stress-testing Seedance 2.0 on Dreamina.ai. Inspired by a trip to my local supermarket. Wholesome, and, hopefully, relatable.

Seedance 2.0 Dreamina.ai Generative Film

04 — Series

The Slop Machine
Operator

An episodic series examining the aesthetics of AI-generated content. Episodes include "The Ghiblification of Everything" and "ASMR Cutting Glass Fruits."

AI Critique Midjourney Series Digital Assets

05 — Concept Pitch

Emma.Love
Concept Pitch

A GenAI character concept pitched to Mo Gawdat (best-selling author and former Google X Chief Business Officer). Emma.Love is a 30-second generative concept exploring authentic couple communication through humor and warmth.

Concept Development GenAI Brand Narrative Pitch

06 — Global Workshops

AItelier Workshops
Globally

Strategic GenAI upskilling sessions delivered globally. Bridging AI literacy with creative practice for cross-cultural teams, executives, and creative peers.

Workshops AI Strategy Global LatAm · Europe

07 — Live Event

Intercambios Miniso
Un Stand-Up Navideño

Liason Producer and PM for a live production at Pepsi Center. 3,500 attendees. Achieved 48% audience share broadcasted on TNT, Warner Channel, and Max streaming platform.

Warner Brothers Discovery TNT · Max Project Management Liason Producer

08 — Sony Pictures

Sony Pictures
Highlights

10+ years of On Air and Ad Sales creative work across SPE Networks Latin America, U.S. Hispanic, and Brazil. Copywriting, promotions, brand integrations, and cross-platform storytelling for this global entertainment powerhouse.

Sony Pictures On Air Ad Sales LatAm · Brazil

09 — Sony Pictures

Brand Integrations —
Gold × Silver PromaxBDA

Award-winning brand integrations for Canal Sony with Coca-Cola and Calvin Klein. Gold Award 2015, Silver Award 2017 at PromaxBDA Latin America. Led conceptualization through final delivery across LatAm markets.

Sony Pictures Coca-Cola Calvin Klein PromaxBDA

Twenty years.
Still creative.

Juan Teppa (🇺🇸–🇻🇪) is a Senior Creative, GenAI Strategist, Technologist, and Executive Producer based in Mexico City. He is the founder of AItelier, an AI studio and creative consultancy focused on bridging machine intelligence with human authorship.

With over 20 years of experience, he has led and contributed to complex, multidisciplinary initiatives for global brands including Sony Pictures, Telemundo, and Warner Bros. Discovery. Fully bilingual (Spanish/English), he has coordinated cross-functional teams across Latin America, the United States, and Europe.

Working at the edge of the generative era, his philosophy is simple: originality over automation. AItelier doesn't exist to replace human creativity, but to give it velocity, scale, and new dimensions. The studio operates around a central question: What happens when taste leads and tools follow?

He currently works independently, collaborating as a Creative Partner with Runway and Dreamina.ai, while continuing to explore generative AI across narrative, experimental, educational, and brand contexts.

The stack.
The strategy.

AI & Generative Tools

Prompt Design LLM's Midjourney RunwayML FLORA Weavy Seedance 2.0 Dreamina.ai Google Veo 3 Nano Banana Pro ElevenLabs Suno Freepik Suite Krea.ai Google AI Studio Google Antigravity

Production & Post

Adobe Suite Final Cut Pro DaVinci Resolve Unreal Engine Creative Direction Copywriting Narrative Structuring Visual Finishing Audio Direction AI-Integrated Production Workflows Rapid Prototyping Concept Visualization Hybrid Generative + Live-Action Execution

Strategy & Management

AI Strategy & Governance Project Lifecycle Management Change Management Agile / Hybrid Methods Budget Planning Risk Mitigation Stakeholder Coordination Brand Positioning

Certifications

PMI — GenAI for Project Managers (2025) edX — Prompt Engineering & Advanced ChatGPT Lightbox Academy — Digital Arts / Unreal Engine

2015

Gold Award

PromaxBDA Latin America — Brand Integration, Canal Sony × Coca-Cola

2017

Silver Award

PromaxBDA Latin America — Brand Integration, Canal Sony × Calvin Klein

2024

48% Audience Share

Warner Brothers Discovery — Live broadcast on TNT, Warner Channel & Max

What they say
when I'm not there.

“Highly creative and professional, Juan is always looking for ‘what’s next’ in terms of production, trends, creativity and storytelling. He’s an amazing team player, clever writer, editor and project manager. If you get to work with him, you can assure you’ll get a high quality and effective product capable of bringing your messaging and brand to another level.”

Laura Armas Executive Creative Director — Sony Pictures Entertainment

“Juan Teppa has been a member of the creative community at Sony Pictures for many years. He has collaborated with TV, Theatrical and the Networks business. The quality of his work is superb in terms of creative output and inspiration. In addition to that he possesses a unique skill: his absolute understanding — and innate curiosity — for the business itself, and his ability to deal with people whether they are talent, executives, crew or finance.”

Pablo Szneiberg Former SVP Brand and Creative — Sony Pictures Entertainment

Senior Creative &
GenAI Strategist

Projects that
define the range.

AItelier 2.0
The Antigravity Vibecoding Experiment

The Last Apple
(La Última Manzana)

Organic Fear

The Slop Machine
Operator

Emma.Love
Concept Pitch

AItelier Workshops
Globally

Intercambios Miniso
Un Stand-Up Navideño

Sony Pictures
Highlights

Brand Integrations —
Gold × Silver PromaxBDA

Twenty years.
Still creative.

The stack.
The strategy.

What they say
when I'm not there.

Let's make
something
original.

Senior Creative & GenAI Strategist

Projects thatdefine the range.

AItelier 2.0The Antigravity Vibecoding Experiment

The Last Apple(La Última Manzana)

Organic Fear

The Slop MachineOperator

Emma.LoveConcept Pitch

AItelier WorkshopsGlobally

Intercambios MinisoUn Stand-Up Navideño

Sony PicturesHighlights

Brand Integrations —Gold × Silver PromaxBDA

Twenty years.Still creative.

The stack.The strategy.

What they saywhen I'm not there.

Let's makesomethingoriginal.

Senior Creative &
GenAI Strategist

Projects that
define the range.

AItelier 2.0
The Antigravity Vibecoding Experiment

The Last Apple
(La Última Manzana)

The Slop Machine
Operator

Emma.Love
Concept Pitch

AItelier Workshops
Globally

Intercambios Miniso
Un Stand-Up Navideño

Sony Pictures
Highlights

Brand Integrations —
Gold × Silver PromaxBDA

Twenty years.
Still creative.

The stack.
The strategy.

What they say
when I'm not there.

Let's make
something
original.